Integrated Marketing Communications Strategy

Many companies miss the connection between goals, strategy and tactics when creating their integrated marketing programs. Unfortunately, they often pass over the strategy and simply focus on outcomes like “increasing sales” or “improving customer retention” only to then institute a bunch of marketing activities hoping they are reflected in achieving the goal. By skipping over the strategy, the marketing tactics deployed often lack proper focus, which usually results in a failure to meet the goal.

I started Ward Marketing Consulting because I saw a need for businesses to improve the connection between their goals and the tactics they deploy. The fact is, the missing element is usually not budget or lack of effort, it is almost always the lack of an effective integrated marketing strategy.

Call me today at 440-488-4719 or send an email to to learn more about how I can help you develop or maintain your integrated marketing program

“I’ve worked with Tim on several projects; he’s the “real deal” ... a powerful intellect and a highly distinguished business strategist. He is a marketing leader, a subject-matter expert, and has consistently delivered what many times has been characterized as unprecedented value. What’s best about Tim is that he truly loves what he does.”

- National Sales Manager, Midwest Direct

Integrated Marketing Services

Whether you’re looking to upgrade your website for responsive design, need an outside consultant to help evaluate your current marketing efforts, require outside research assistance for new markets and products, or looking to completely outsource all your marketing efforts, Ward Marketing Consulting can help.

Marketing Consulting

Web Development

Marketing Research

Outsourced Marketing

“I have worked with Tim on numerous projects over the years and highly recommend him to businesses looking for a marketing consultant. His work is outstanding and his ability to see the big picture of important projects is tops. He is also great at driving the marketing messaging to the appropriate targets. You’ll be in good hands if you hire Tim”

- Vice President, AIR Training Solutions