Strategy: noun – a careful plan or method for achieving a particular goal.
When I ask a business owner or a marketing team to define their integrated marketing strategy, they usually respond by telling me the goal (increase sales) and jump right to the tactics involved (more email blasts, trade shows, etc). Unfortunately, they often skip over defining a formal “strategy” and just hope that an increase in activity (tactics) will yield an increase in sales.
Increasing your activity could lead to an increase in sales, but a strategy allows you to better focus your activities towards an established goal and make those activities more efficient. In other words, a solid strategy will help you work smarter and not harder.
Not sure what your strategy is or what it should be? Contact me today at 440-488-4719 or send an email to firstname.lastname@example.org to discuss how my marketing consulting or research services may be what you need to refine your integrated marketing strategy and increase the ROI on your marketing efforts.