If you're looking to grow your organization, then marketing research should be a vital aspect of your plan. Why? Because when done properly, marketing research can help you classify new markets to enter, provide data on geographic prospect concentration levels, reveal competition, identify potential acquisition targets and help disclose who your real customers are.
Research should be the "tip of the spear" for any significant growth aspirations and act as the foundation that decisions for all marketing endeavors are built on. Without proper marketing research, there is a good chance the marketing activities you participate in are based on hunches, gut feelings, limited experience or guesswork. Can success occur this way? Sure. But is it repeatable? It's unlikely.
Are you looking to grow your organization but missing the research to validate or disprove your plans? Call me today at 440.488-4719 or email me at firstname.lastname@example.org to discuss how I can help.